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225311 - Public Relations Professional

Description

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level

1

Specialisations

    • Media Liaison Officer
    • Press Officer
    • Promotions Officer
    • Public Affairs Officer
    • Public Relations Consultant
    • Public Relations Officer

Skills Assessment Authority

VETASSESS

Caveats

No caveats apply to this occupation.

Endorsed Correlations to ASCO Occupations

    • 2221-11 Public Relations Officer

Group: 2253 Public Relations Professionals

Description

plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Tasks

    • planning and organising publicity campaigns and communication strategies
    • advising executives on the public relations implications of their policies, programs and practices
    • preparing and controlling the issue of news and press releases
    • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
    • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
    • representing organisations and arranging executive interviews with publicity media
    • attending business, social and other functions to promote the organisation
    • commissioning and obtaining photographs and other illustrative material
    • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group

    • 225311 Public Relations Professional

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CONTACT US

PHONE:

Australia: 1300 619 977
International: +61 7 3181 5588

HEAD OFFICE:

Level 27 Santos Building, 32 Turbot St, Brisbane QLD Australia 4000
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